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The Upside Down - Make Life Less Awkward

The Upside Down - Make Life Less Awkward 

What happens when good news requires funding but meets an empty pocket? The word bittersweet and the phrase mixed feelings were invented to capture the extent of such awkwardness.

Imagine gaining admission into your dream university and then realizing that you don't have the funds or means to claim the admission. What do you do? You can begin with smiling hard, having a moment of pride and then proceed to cry in destitution. But don't stop there, get a loan cos no good news should turn your smile upside down, permanently.
The Upside Down - Make Life Less Awkward
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The Upside Down - Make Life Less Awkward

Quirky ad created for Aella app, visualizing the irony of feeling sad at the hearing of good news - a typical reaction of many individuals with l Read More

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